Nominated for the 2025 German Sustainability Award 🏅

💡 We help bring your skin and hair back to their natural balance.This liberation does not benefit big beauty corporations, but it’s what’s best for you.

our logic: less > more

Our care products are handcrafted and produced in limited quantities. Our recipes follow the logic of nature — reduced, sophisticated, and plant-based. It's pure care, the way your skin and hair would choose it. Learn how to put an end to the overconsumption of the beauty industry — and do something truly good for yourself.

∴ our skin care

Reduction at your own pace. Our natural skincare routines are flexible—you decide how much your skin needs right now.

To get started, we recommend atriad: a natural soap tailored to your skin type, a moisturizing and pH-balancing toner, and a virgin plant oil that suits your skin’s current condition.

Over time, you can gradually pare back this triad—until your skin finds its balance and needs very little from the outside to look its best. Plus, our nourishing deodorant stops overconsumption under the arms.

all products for face + body

∴ our hair care

Your hair benefits from smart, simplified care that brings you back to your natural look.

To get started, we recommend atriad:

  • a natural hair soap tailored to your hair type ∴ gentle cleansing, re-lipidation, and hydration in one
  • a pH-balancing DIY conditioner with apple cider vinegar and/or our toner ∴ an effective aid for a faster transition from shampoo
  • for more demanding hair: hair oil plus our e-book ∴ for extra care and essential hair knowledge to support your switch

Follow our logic, and your hair will gradually return to its natural, resilient state — needing almost nothing from the outside to stay healthy and beautiful in the long run.

∴ our dental care

With less to a stable oral flora. Our toothpaste tabs clean gently, naturally, and effectively—completely free of unnecessary additives or harsh surfactants. You have the choice: with activated charcoal for a deep-cleaning, mildly whitening effect, or with mint for a refreshing breath. Simply chew, brush, rinse—done. Free of microplastics, SLS, and unnecessary plastic tubes.

Your dentist will ask you in six months whether you’ve improved your oral care. Bet?

View all oral care products

∴ our accessories

Change is easier when accompanied. That's why we've developed a few, functional helpers: handmade, well-thought-out, and matching our products. They make the change more beautiful and simply more practical for you.

View all accessories

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  • Hairdressers use our products

    Top hairdressers are fans of our soaps. They use them in their daily business with convincing results. Read more

    Hairdresser's experiences
  • There is a lot to unlearn

    Yes, less is more than enough. Our formulations are based on a few, yet potent natural ingredients – reduced, logically combined, clear.

    We share our knowledge so you can decide for yourself how much care your skin really needs. Self-determined. Step by step to your own beauty of less.

    more
  • Soap frees your hair: with transforming effects

    Before washing your hair with natural soap, we recommend our tutorial. With the right technique, you can successfully switch from shampoo or shampoo bar to natural soap.

    Please be patient with your body! The more you previously cared for (or over-cared for) your hair, the longer it will take to return to its natural balance. We call this challenging period the valley of tears and we'll coach you through it!

    Stick to it! You'll be surprised at how your natural hair structure feels — when it needs nothing more than itself.

    read now
  • We are an independent initiative

    Since 2017, we founders have been making decisions that feel right to us.

    What began as a rebellious sustainability project in Hamburg St. Pauli under the name terrorists of beauty keeps developing organically – into an honest, clear beauty initiative for everyone seeking reliable, natural care. We remain true to our anti-principles, but take them further: we turn them into pure, convincing routines for you. Our goal: more resilience in everyday life, in your own body, and in the world.

    PS: Of course, we continue to work completely free from the influence of external investors and their funds!

    about us
  • 1. Care products and soap without plastic

    We package our products and natural soaps completely plastic-free – in FSC-certified cardboard with a natural fat barrier.

    You won't find any microplastics, silicones, parabens, or synthetic polymers in our formulations either.

    We deliberately produce only vegan natural soaps – no solid shampoos or shower bars. Why? Natural soaps do not contain synthetic surfactants. They are independent of the petroleum and plastics industries – and do not require complex laboratory technology.

    By saponifying pure vegetable oils and fats with simple caustic soda, we create a manufactured product that is simple, effective, and nourishing: real natural soap.

  • 2. Skincare without palm oil

    For us, sustainable natural cosmetics are always palm oil-free. This is because the global cultivation of palm oil endangers valuable rainforest areas. However, a blanket ban on palm oil is not enough for us. Many alternatives also have ecological downsides.

    Which oils and fats do we use instead? Our answer: as many organic vegetable oils from European cultivation as possible – for example, organic olive oil, organic sunflower oil, or organic rapeseed oil.

    With Block Zero, we've even developed a soap made from 100% raw materials grown and processed in Germany.

    And if a regional oil isn't sufficient for functional reasons in a recipe? Then we pay particular attention to origin and fairness: For example, our coconut oil and shea butter come from organic and fair trade-certified cooperatives and small businesses in Africa.

  • 3. Vegan Recipes for Soap & More

    Our soaps consist exclusively of vegetable oils and fats. For example, olive oil, grape seed oil, or shea butter, which are saponified with caustic soda in a careful manufacturing process.

    Every recipe is naturally vegan. We maintain this commitment in all our products. We use vegan raw materials from nature. Nothing more, nothing less.

    Cruelty-free? Of course. Animal testing is prohibited by law for cosmetics in the EU. Our products are therefore also compliant with the law and vegan. We used to communicate this clearly, but were legally warned because so-called "advertising with obvious facts" is prohibited in Germany. Therefore, we no longer use the term "cruelty-free" in our labeling. Even if our products are.

    An official vegan label is our next step, as soon as we can afford it as a self-financed company.

    And the packaging?Vegan soap in non-vegan packaging – unfortunately, not uncommon in the industry. We're different. Our packaging is completely vegan. Even in details like the glue used.

  • 4. Completely biodegradable products

    Unlike many conventional cosmetic products, our natural soap is completely degraded by the environment in just a few days. This also applies to our oils, toners, and deodorants.

    We care not only about the environment, but also about what happens in your body. We only work with ingredients that the human body knows, understands, and can use or break down naturally.

    When showering and washing your hair outdoors, we still ask you to use soap consciously: All cleaning products—whether soap, shampoo, or shower gel—act as surfactants. From a purely chemical perspective, all of them reduce the surface tension of water and can therefore disrupt sensitive ecosystems.

    Sustainability when washing in nature means: as rarely as possible, in small doses, and ideally with buckets at some distance from rivers and lakes.

  • 5. Genuine craftsmanship & natural ingredients

    Our products replace many synthetically produced cosmetics with a few, carefully developed care formulas.

    What we offer for your care is reduced. But uncompromising in terms of quality. That's why we handcraft our soaps using the cold-mixing process – with high-quality, nourishing plant oils. Our deodorants are poured by hand, and oils and toners are carefully bottled in a family business without any additives.

    We use artisanally sourced ingredients with special effects that cannot be processed industrially in this form. Our recipes can only be realized through genuine craftsmanship and deliberately small batches.

    Because good care doesn't require mass production and machines. It requires natural purity and human care.

  • 6. Social Commitment:

    We see ourselves as part of the "repair economy." As a company, we want to contribute to compensating for social deficits – not just through our products, but along the entire value chain. This attitude shapes all our decisions.

    Furthermore, we initiate social projects with impact: With Soap for Hope, we manufacture and sell a sustainable hand soap at cost price. For every soap sold, we donate €1 to organizations with particular social relevance.

    We are also setting new standards with our deposit-based refill deodorant. As pioneers of the circular economy, we take responsibility – for the product and for the packaging.

  • 7. Organic soap, yes, but not at any price

    Our products are certified as natural cosmetics according to NCS and ICADA standards. Not all of them are certified organic. Why?

    Some of our smallest suppliers – often family-run – do not have the official organic seal. Certification is complex, expensive, and simply not feasible for many small producers. And if they don't have the seal, we are not allowed to label our product as "organic."

    This, for us, is a flaw in the system: What is ecologically and ethically sound often remains without a seal – because it doesn't scale. Yet this commitment is precisely what is worth supporting.

    That's why we have consciously decided against an organic label for some products – but clearly in favor of the good ingredients and the people behind them. We hope you understand this path.

    Buy our handmade natural cosmetics now