Known from

Soothing skincare

Hand-made care soaps

Natural hair care

Purer than natural cosmetics

Handmade in small batches

Handmade in small batches

Without synthetics & additives

Without synthetics & additives

Palm oil-free, petroleum-free, plastic-free

28-day skin rest guarantee

Switch to our streamlined 3-step routine of natural soap, toner, and nourishing oil. If your skin doesn't visibly calm down and feel more balanced within 28 days, you'll get your money back – no questions asked.

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The purest routines for skin & hair, handcrafted and free from synthetics

Just a few pure, effective natural products – combined into a simple routine your body understands and uses intuitively. We strengthen skin and hair instead of making them dependent. The result: resilient beauty – surprisingly effortless.

A release from pointless overconsumption – not made for profit, but made for you and the world.

Our products are not for everyone:

Therefore, beauty is not suitable for people who…

… want to treat their skin in 10 steps with 20 high-tech active ingredients.
… want to treat their skin in 10 steps with 20 high-tech active ingredients.
…following every viral beauty trend and seeking miraculous overnight transformations.
…following every viral beauty trend and seeking miraculous overnight transformations.
…finding quick effects more important than long-term health of skin, hair & body.
…finding quick effects more important than long-term health of skin, hair & body.
  • We are an independent initiative

    We are an independent initiative

    Since 2017, we founders have been making decisions that feel right to us.

    What began as a rebellious sustainability project in Hamburg St. Pauli under the name terrorists of beauty keeps developing organically – into an honest, clear beauty initiative for everyone seeking reliable, natural care. We remain true to our anti-principles, but take them further: we turn them into pure, convincing routines for you. Our goal: more resilience in everyday life, in your own body, and in the world.

    PS: Of course, we continue to work completely free from the influence of external investors and their funds!

    about us
  • Soap frees your hair: with transforming effects

    Soap frees your hair: with transforming effects

    Before washing your hair with natural soap, we recommend our tutorial. With the right technique, you can successfully switch from shampoo or shampoo bar to natural soap.

    Please be patient with your body! The more you previously cared for (or over-cared for) your hair, the longer it will take to return to its natural balance. We call this challenging period the valley of tears and we'll coach you through it!

    Stick to it! You'll be surprised at how your natural hair structure feels — when it needs nothing more than itself.

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What shapes our soaps and care products

1. Personal care products and soap without plastic

Our natural soaps and care products are consistently plastic-free – from the formula to the packaging. We use FSC-certified cardboard boxes and glass bottles, and our formulas are also completely free of microplastics, silicones, parabens, and synthetic polymers. Instead of solid shampoos or shower bars, we develop genuine natural soaps, handcrafted from pure plant oils. They cleanse without synthetic surfactants, are independent of the petroleum and plastics industries, and require no industrial laboratory technology. This results in a handcrafted product that is simple, effective and skin-friendly: plastic-free natural soap that respects skin and hair – and the environment as well.

2. Palm oil-free skincare

For us, sustainable natural cosmetics also means: consistently palm oil-free. Because the cultivation of palm oil contributes to the destruction of valuable rainforest areas worldwide. Our palm oil-free soaps and care products are instead based on select organic plant oils from European cultivation – such as olive oil, sunflower oil, or rapeseed oil. They are skin-friendly, effective, and environmentally sound. Our Block Zero soap is even made from 100% regional ingredients! Where regional oils are not functionally sufficient, we work with small organic and fair trade certified cooperatives, e.g. for coconut oil or shea butter. This is how cosmetics without palm oil are created, taking responsibility – for your skin and for the origin of its ingredients.

3. Vegan recipes for soap & care

Our natural soaps consist exclusively of vegetable oils and fats – for example, olive oil, grapeseed oil or shea butter – which are saponified using a gentle manufacturing process. All our recipes are naturally vegan. This applies to our entire product range: We use only plant-based ingredients, without animal products or unnecessary additives. Our packaging is also completely vegan – down to the last detail, including adhesives. For us, vegan natural cosmetics does not mean deprivation, but clarity: a few, carefully selected raw materials that we process as gently as possible to preserve the valuable plant active ingredients for the care of your body.

4. Completely biodegradable products

Our natural soaps are completely biodegradable – as are our care oils, toners, and deodorants. They break down into natural components within a few days and do not pollute water or soil in the long term. We work exclusively with natural ingredients that the human body recognizes, can utilize, and break down. This results in environmentally friendly cosmetics that are beneficial not only outdoors but also on the skin. When showering and washing your hair outdoors, we ask you to be mindful of the amount of soap you use: All cleaning products – whether soap, shampoo, or shower gel – contain surfactants. These all reduce the surface tension of water and can therefore disrupt sensitive ecosystems. Sustainable washing in nature thus means: as infrequently as possible, in small amounts, and ideally using buckets at a distance from bodies of water.

5. Genuine craftsmanship & natural ingredients

Our products are truly handcrafted. Each natural soap is hand-crafted using the cold process method – from high-quality, nourishing plant oils and without synthetic additives. Our deodorants are poured by hand, and our oils and toners are carefully bottled in small family businesses. Many of our natural ingredients are handcrafted and cannot be processed industrially. As a soap manufacturer, we deliberately work in small batches. This is the only way to create recipes that are precise, effective, and uncompromisingly natural. Good care doesn't require quantity. It requires time, knowledge, and care.

6. Social engagement

We see ourselves as a sustainable cosmetics brand with responsibility – for people, resources and manufacturing processes. This attitude shapes our decisions along the entire value chain: from fair partnerships and plastic-free packaging to socially responsible manufacturing. Our products are packaged and shipped in cooperation with the Stiftung Mensch (Human Foundation) – from a workshop for people with disabilities, enabling meaningful work and participation. With our zero-waste subscription, we ship our personal care products without unnecessary outer packaging, reducing packaging waste where it originates: in everyday life. This concept earned us a place as a finalist for the German Sustainability Award – confirmation of our commitment to not only communicating responsibility but also putting it into practice.

7. Organic soap, yes, but not at any price.

Our products are certified natural cosmetics according to recognized standards. Some carry an organic seal, others deliberately do not. Why? Many of our smallest suppliers – often family-run – cannot afford official organic certification, even though their raw materials are ecologically and ethically sound. For us, it's not just the seal that counts, but the quality behind it: natural ingredients, fair origin and handcrafted processing. This is how natural cosmetics without organic certification are created, which nevertheless meet the highest standards – honest, transparent and responsible.